七个移动web信息架构设计的注意点

1.提供有限选择
创建一个强健的移动信息架构的公认策略,是使它短小而简洁。你可以做到的是提供有限的选择,与传输你所有的原始内容到移动web上不同的是,你只需要传输相关的丢掉剩余的。这将使你的信息架构更加专注、有序并且最小化用户迷失的可能性。
2.创建简单的下钻式(drill down)架构
网站通常包括用户在检索信息时需要浏览的页面和子页面。这被称作下钻(drilling down?)。简单的下钻式架构意味着用户不太可能被复杂的子页面弄糊涂并有能力找到想要的东西。
3.使用严格的类目
类目的数量越多,越容易导致混乱。这是因为随着访问深度的增加,用户通常会分不清方向。事实上研究者已经注意到移动用户一般在五层页面之后就迷失了。因此,如果你想吸引更多的用户的话,尽量不要将网站分太多层级。
4.每页面不要使用过多链接
理想的情况下,每个移动页面不应当超过10个链接。确保你的链接对应上键盘,这样你的用户就可以用移动键盘来访问整个站点了。
5.避免死链(empty link)
不要使你的访问者失望。确保每个类目你提供一个内容项。这将确保你的用户到达正确的位置。一件你可以做到的是在链接旁边包含一个简短的内容概览。这将确保引起用户端兴趣单要注意不要使它太长。
6.考虑面板放置(Deck placement)
面板位置(Deck placement?)指的是,根据链接的活动频次或者受欢迎程度来优化链接。这涉及到最受欢迎与抢手的内容在不那么受欢迎的内容的前面。它在很大程度上增强的网站的可用性,同时,在底部的链接受到更少的关注。
7.设计一个好的点击流
因为移动设备屏幕大小的限制,信息需要在多个页面上展开。这就是拥有一个设计良好的点击流是如此重要的原因。

翻译者:InAsh于浮茗诗舍。原始英文链接:http://www.lexolutionit.com/article_details.php?id=224.

附上对应的英文内容:

1.Offer Limited Choices
One of the proven strategies to create a strong mobile information architecture is to keep it short and simple. One of the ways you can do this is by offering limited choices. Instead of transferring all your original content to the mobile website, take only what is relevant and discard the rest. This will make your information architecture more focused and organized and will minimize the risk of users getting lost.

2.Create Simple Drill Down Architecture
Websites typically have pages and sub pages which the users need to browse through to retrieve information. This is called drilling down. Simple drill down architecture means users would be less likely to get entangled in the complex sub pages and will be able to navigate easily. Here are some tips to create simple drill down architecture.

3.Use Restricted Categories
More the number of categories, more confusion will there be. This is because users generally get disoriented as the go deeper into a website. In fact, research has observed that mobile users generally go astray after five levels of pages. Therefore, try not to layer the website too much if you need to tap in more users.

4.Don’t Use Too Many Links Per Page
Ideally, you should not use more than 10 links per web page. Make sure you code your links with access keys so that users can use their mobile keypads to navigate through.

5.Avoid Empty Links
Don’t disappoint your visitors. Make sure you provide at least one content item with each category. This will ensure that your users get to the right place. One thing you can do is to include a short overview of the featured content along side the link. This will sure arouse the user interest but take care not to make it too long.

6.Consider Deck Placement
Deck placement refers to the practice of prioritizing links according to their activity or popularity. This involves placement of the most popular and sought-after content on the top areas followed by the less favorite ones. It highly enhances the usability of the website but at the same time, links located in the bottom areas get very less attention.

7.Design a Good Click Stream
One of the prime areas where mobile web design 7 development differs from that of the web is spread out of information. Because of the limited screen sizes of mobile devices, information needs to be spread out on multiple pages. This is why it is important to have a well-designed click stream.

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